If you are wondering, it has a very creamy texture so you have to be very careful when dipping your brush onto the jar. What I did is just get a gentle tap on the product. I would suggest not to scoop the product as you may end up wasting a lot.
The only downside I find of this product is that it's very difficult to find it locally. Also, it takes a little of getting used to as you need to use a brush to draw your brows as opposed to using a pencil.
I highly recommend this product and is definitely worth all the hype! It's a dream to apply (when you're used to it) and lasts all day (and night!).